When working with WiConnect, brands and ad platforms realize better results by delivering more relevant advertising
Brands and ad platforms want to improve performance in an ever changing and increasingly competitive environment
At WiConnect, we deliver improved performance. Our proven approach leverages insights extracted from the networks of our Wi-Fi, fixed and mobile partners that your consumers use to access the webpages and apps that display your advertising.
We don't merely depend upon cookies placed in browsers, we accurately identify target audiences, and verify real consumer authenticity.
WiConnect Solves Problems Facing the Ad Industry
Too much traffic is computer generated (bots, fraud) that reduces advertising effectiveness
Advertisers need more specific, relevant, and precise ad targeting, while guarding brand image
Brands realize better results working with WiConnect – we provide advertizing environments that capture consumer attention when they are truly engaged.
Whether through a Wi-Fi network’s captive portal or through the web pages and apps that users interact with when using our partner networks, we provide an advertising environment that captures consumers attention during a time they are truly engaged.
How do you target without cookies? We use our unique combination of adtech and Wi-Fi networking expertise. We use network-enhanced data to create context-specific data segmentation precisely targeted to the user’s behavior and location. If there is a pre-existing cookie from the advertiser, we combine that with our network-enhanced data to further improve the relevance of their advertising.
Through Wi-Fi onboarding, WiConnect offers a powerful and highly flexible User Experience (UX) designed to optimally balance efficient Wi-Fi onboarding with effective ad campaign performance.
- AI based data segmentation for hyper-relevant, targeted advertising
- 1st & 3rd party data integrations available
- PMP/PG Available
- 100% Share of Voice
- Guaranteed Engagement
- Cookieless Retargeting
- Earned Gratitude
Reach Your Desired Audience
- Household Income
Moms, dads, hh decision maker, single
- Day of week, time of day
- Geo Targeting
Travel, health, politics,
Device, operating system, etc.
WiConnect is a smarter, more responsive and agile adtech partner that offers
a new approach to increase
WiConnect offers RTDM (Real-Time Data Matching) solutions for ad platform optimization. We leverage network layer data to target consumers during their Internet session to improve ad platform effectiveness when cookies are not detected.
Server Side Cookies
Consumers must go through the authorization process to access WiConnect partner networks or are authorized via the network layer for fixed networks. Authorization is a confirmation that all network users are real.
To learn more about how WiConnect can improve platform performance please send us a requestI want to learn how to improve platform performance