WiConnect is changing adtech by offering Network Owners, Advertisers and Programmatic Platforms new ways to optimize effectiveness
Many industry changing companies were launched as a result of determination in solving problems. Similarly, the founders of WiConnect sought to figure out how to generate revenue from Wi-Fi networks consumers expect to access for free.
We needed a solution. We traveled all over the world in search of answers. Some companies claimed to “monetize” Wi-Fi with advertising but the solutions were too niche. During our quest, we met a lot of great companies but they either knew networking OR digital advertising really well, but never both. As a result, we came to two conclusions:
Service Providers operate expensive networks that are the conduit for billions of valuable ads each day, but their owners and operators don’t benefit from any of that revenue.
Ad platforms with sophisticated algorithms used to identify specific audiences limit their data collection through browser and app based information. In doing so, they ignore the data available from the networks that consumers use to view ads.
So we assembled a team of advertising and networking experts from around the world (literally) and set out to solve these problems. We built revolutionary Wi-Fi onboarding technologies integrated with our powerful advertising platform that turns Wi-Fi networks from cost centers into revenue generators.
Then we turned our attention to the huge advertising opportunity beyond Wi-Fi networks. We created a platform that’s integrated where programmatic advertising overlaps with networks. We built a unique way to recognize and acquire undervalued ad inventory, add value, and resell it in the blink of an eye. The classic “buy-low, sell-high” in the modern advertising age. And, it works on all networks.
The combination of our technologies and platforms combined with our advertising expertise created the ideal solution for advertisers seeking to get their message to a precise audience and obtain the best bang for their buck.
So if you’re a service provider, network operator, involved in adtech, or just someone who wants to get the most for your advertising dollar, we should CONNECT!
Who we serve?
When working with WiConnect, brands and programmatic platforms realize better results by delivering more relevant advertising.
From the Wi-Fi onboarding experience to the web pages and apps consumers visit, we generate revenue for you.
Benefit from new revenue streams based on advertising already occurring on your network.
Discover new ways to optimize platform performance with extracted network based insights.
To learn how to leverage our offerings and expertise please contact us at info@WiConnect.com
WiConnect is member of the SOSA global innovation community
SOSA is a global innovation company built to craft and execute open innovation programs for international corporates, governments and cities.
SOSA bridges the gap between the supply and demand sides of open innovation. Our bespoke, highly curated and unbiased innovation programs focus on identifying best in class tech solutions and top talent, facilitating dozens of business engagements every year.